You will notice in the letter that the company who sent it
is a reputable company, and to be honest, you do need a credit card. You saw
that sofa the other day, and your old one seriously needs replacing.
You already have a credit card, it is maxed out, but this
new card offered to take over your old credit, and give you the first 6 months
interest free. So if anything, you have already made back the money you would
pay in interest to your other credit card company for the next 6 months, so it
can´t hurt right?
With many new credit cards, come new benefits as well, like
discounts at petrol stations. It might only be a little money towards your
monthly bills, but every little helps, and if you have a company, your staff
could use the card to get petrol, and all of the sudden all those little
discounts become a lot!
So weren´t you glad you opened that letter, almost disregarded as junk?
That´s right, direct marketing still works, and it works
well. Printing letters, and sending them out, costs a lot of money for those
companies, yet they continue to do this, because it works, and it works well.
Us, the consumers, might complain about the amount of Junkmail in our mailbox every week, but some of it might actually be what we need
at some point, and direct marketing companies know this. They know that you
already have a credit card, and perhaps they know it is maxed out, so you need
a new one, and right at that moment, right then, you receive a letter in the
mail offering you a new one. How convenient!
This is why, when you do direct marketing for your network marketing business, you need to make
sure you do your research first, and do it well. Know what your clients want
and investigate when is the best time to offer it to them.
Then you give them the opportunity to get what they need
from you, and make it look like it was their own decision to contact you for
it.
That is direct marketing, and yes, it still works. Now more
than ever!
There is even an association, DMA (Direct Marketing Association) who guides all suppliers and customers through the do's and dont's of this world. They focus on driving and protecting data driven marketing initiatives. A great resource of information, yet again !
There is even an association, DMA (Direct Marketing Association) who guides all suppliers and customers through the do's and dont's of this world. They focus on driving and protecting data driven marketing initiatives. A great resource of information, yet again !
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